Advertisement

An advertisement plays a very important role in the promotion of products as it gives the buying power for different product operations by affecting the consumer’s behavior.

Advertising is a type of contact for marketing and to give confidence or persuade a viewer to take or continue some new action. It also gives you an idea of the existence of an organization, and information about a particular matter that advertiser requires informing in shape of an unwritten technological form.

The impact of the marketing company on the society, in general, has been enormous. Extraordinary sales prepare the world over by recording products and services on newspaper, TV, social media etc.

Company’s requirements are for public raise with the passage of time. They require more and more products and every time a new one. Many new products enter the market at the same time.

Effects of Television advertisement:

Television gives one of the most intimate experiences of the commercial. Television made it much simple, easier and less pricey to get the latest information. In the earlier period, to get news a person had to purchase a newspaper, and for a newspaper, a person has to use time getting to the newspaper stand and give some money for a newspaper. Television gives people with a capability to get a news directly, without getting up from the sofa, and without any charges.

Every day millions of people view thousands of advertisements. All kind of media contains one type of advertisement or a different. One of the most successful methods of marketing and promotion of company’s good and services is through television. Television publicity has visual appeal and can be used to communicate an image or mood for a brand as interesting and exciting, which in fact, may be boring and dull.

Additionally, television plays an essential role in changing the behavior of the consumer and also gives new patterns for the consumer goods and services.

Effect of Printed media advertisement:

The two most general print media are magazines and newspapers, but print media also contain outdoor billboards, the yellow pages, transit posters, and direct mail. Print media is significant because it can attain such a large number of viewers, and the huge number of specialized publications allows businesses to focus on an objective audience with a particular set of characteristics. Print media are permitted to advertise everything, like liquor, cigarettes, and contraceptives; though, many publications will not agree to controversial advertisements.

The printed word in publicity and promotion can be highly informative, as different to the sketchier brief messages of radio and television. A small company has the capability to completely clarify the features and advantages of its manufactured goods in a one-page newspaper or magazine advertisement.

 

CONCLUSION:

In conclusion, there are many sources of advertisement such as television, newspapers, magazines, and social media including internet etc., effects of an advertisement from that source and successful company’s works on their advertisement plans. On the other hand, as advertisements have advantage like getting information about products, helps companies to stay ahead, and customers will know about all their different choices so they can understand what option is better for them, there are also many disadvantages of ads like it creates a competition between different companies, and also creates difficulties for smaller businesses that do not have the essential resources to advertise on bigger scales.

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