Internet Banking

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Internet banking refers to the wireless communication-based banking services to the customers which they can access from anywhere anytime by use of the internet. The majority of banking sector are adapting the internet banking, that’s why it is necessary to determine its impact on customer relations regarding customers’ loyalty, satisfaction, and behavior.

There are various studies that have been carried out by collecting the quantitative data through interviews of the banking customers in various banks. The structure of the interview mostly based on the open-ended questions which were then analyzed and interpreted in order to draw effective results.

The results found from different studies shows that customer satisfaction with internet banking services is more in young customers as compared to senior customers. Loyalty and positive behavior were also evident in the banking customers as the number of customers found to be increased after the internet banking implementation.

Conclusion:


It can be concluded that internet banking has an efficient and positive impact on the customer relationship as customer loyalty, satisfaction and motivation are found to be increased and there is the positive behavior of customers in a response of the internet banking.

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